We care about what we’re building and how we build it.

Question processes. Give thoughtful responses. Find the best way instead of going by how it’s always been done.

Take pride in crafting a lasting product. Work with the best equipment. Invest in great things that improve your life.

Go above and beyond to solve problems. Exercise empathy. Deliver magic to customers and coworkers.

Minimize unnecessary meetings and management. Work together with others to get the job finished.

Treat everyone with respect. Leave egos at the door.

Ask yourself how the product can be better today than it was yesterday.